How much of that is exactly due to Don Norman and this book I don’t know. Many of the insights and thinking frameworks in this book are (at least nowadays) very baked into how we think and talk about building and designing products.
If you’ve lived in the Bay Area and/or have worked at a tech company for long enough, then I suspect none of the concepts in The Design of Everyday Things will feel very new. He breaks down common design mistakes and gives readers a framework for user-centered design. In The Design of Everyday Things, Don Norman makes a case for Human Centered Design and describes how designers should think about users and their problems. Watch Don Norman explain the basic concepts of emotional design (2 min.Melissa Du, Mon Back The Design of Everyday Things - Summary and Book Notes Summary and Notes Epilogue:We Are All Designers (PDF, 200 kbyte).Three Levels of Design: Visceral, Behavioral and Reflective.Attractive Things Work Better (PDF, 245 kbyte pdf).Prologue: Three Teapots (PDF, 537 kbyte).You'll never see housewares the same way again." Table of Contents
Wired: "The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff. Emotional Design: Why We Love (Or Hate) Everyday Thingsĭid you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world.
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